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The Home of Hello Kitty & Friends
Sanrio: Small Gift, Big Smile
Sanrio is a global lifestyle brand that positions itself as a creator of happiness through its iconic characters and products that evoke joy, friendship, and kindness. Known for beloved characters like Hello Kitty, My Melody, and Kuromi, Sanrio embraces the values of cuteness, creativity, and emotional connection, appealing to a broad demographic ranging from children to nostalgic adults. The brand’s products—ranging from stationary and toys to apparel and accessories—promote a sense of positivity and playfulness, fostering a deep emotional bond with consumers who associate Sanrio with warmth, innocence, and a sense of community. Through collaborative partnerships and a diverse array of merchandise, Sanrio remains culturally relevant while staying true to its core mission of spreading smiles.
